Father's Day

Sunday, 7 September

Father's Day is more than greeting cards. It honours fathers, celebrates fatherhood and paternal bonds, and recognises the influence of fathers in society.

Did you know 20% of Australia's population is made up of dads? That's around 4.6 million opportunities to boost your sales this Father's Day, plus Grandfathers, Stepfathers, Godfathers, and Father Figures. Engage customers on Father's Day by targeting wives, girlfriends, and mothers. They are more likely to buy cards and gifts for dads.

Why join this promotion? Newsagents are the top spot for greeting cards. Seasonal events like Father's Day boost foot traffic, leading to more add-on sales and increased everyday card sales.  Create your gifting display in the retail maximiser zone or a hot spot in your store. Use the new 'Call-Out' cards provided to highlight great gifts for Dad.

Gift suggestions:  Books, hats and caps, footy supporter gear, barware and mugs, socks, tech and audio products, chocolates, puzzles, and novelty items. Display together with ribbon. Wrap empty boxes to suggest wrapping paper.

Remind customers to grab a card, wrap, ribbon, bows, and sticky tape for Father's Day, the first Sunday in September. They'll thank you for the reminder!