Mid Year Sale / EOFYS

END OF FINANCIAL YEAR 

Identify products that are relevant for End of Financial Year; - Financial Year Diaries, products for filing & storage, office products, notepads & books. Items purchased may be a tax deduction, so it’s a great time for your customers to update their office stationery. 

SALE 

We would encourage you to have at least 2 or 3 sales per year. Having a sale is a proven tactic that can potentially drive more customers to buy more products. Buying something on sale, or discounted, or on clearance appeals to the customers sense of ‘getting a bargain’. A sale can also generate excitement within your store. 

Having a sale doesn’t mean finding old stock and putting a sale sign on it. Of course, some clearance lines can be included, but the idea behind having a sale is that you purchase stock at a discounted price with the sole purpose of selling it as a sale item. If this is done correctly, you will still make a healthy margin, while satisfying your customers need to buy discounted products. 

A sale can help you attract new customers, reward existing ones, and encourage repeat purchases. They can also create a sense of urgency, exclusivity, and gratitude among your customers, which assists with dispelling the myth that local shopping costs more. 

Sales can be run at peak sale times, like Christmas, Boxing Day, Black Friday, or they can be scheduled at other times to ensure that there is always something happening in your store. 

Sale products should be good quality, and the display should be clean and maintained throughout the sale period.