Company Overview

Founded by Tanja Filipovska, MADMIA has created a revelatory fashion movement among young — and young at heart — consumers, thanks to their dopamine-inducing designs.

Cleverly intersecting the fashion and collectables markets, socks are far from simple for Gen Alpha with the style-it-yourself designs made to be mixed and mismatched.

Featuring a riot of colours and unique patterns and embellished with ears, wings and ribbons, each style is knitted — not printed — and can take up to six factories to assemble, with an emphasis on longevity and quality.
Filipovska known as MADMIA, says she was determined to challenge the cookie-cutter kids wear market in favour of fierce creativity and self-expression.

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