Welcome,
Weekly Action Calendar
A simple week-by-week guide to help you maximise participation, keep your display fresh, and to ensure success of your EOFY promotion.
-
Week 1 | 18/05
Build Your Display
- Set up main display using Newspower supplied display material.
- Add secondary touch points near stationery and business supplies.
- Brief staff on formats, price points, and customer types.
-
Week 2 | 25/05
Keep It Full, Fresh & Bundled
- Keep displays tidy, full, and rotated.
- Promote bundles (diary + pen, diary + sticky notes).
-
Week 3 | 01/06
EOFY Value & Smart Stock-Up
- Maintain full, tidy displays.
- Highlight value options for budget shoppers.
- Add EOFY‑themed supplied posters & build a larger display to include office items that could be tax-deductible: office machines & stationery, products for filing & storage, notepads, pens etc.
-
Week 4 | 08/06
Premium Picks & Bundles
- Highlight premium options for professionals and gift buyers.
- Continue bundles (diary + pen, diary + sticky notes).
-
Week 5 | 15/06
EOFY Integration & Refresh
- Integrate diaries into EOFY displays.
- Refresh stock presentation to keep the offer looking new.
- Staff prompt: “Do you need a diary for the new financial year.”
-
Week 6 | 22/06
Consolidate & Keep It Moving
- Consolidate stock to keep displays looking full.
- Rotate hero products to maintain visual interest.
- Reinforce bundles and value messaging.
-
Week 7 | 29/06
Full Price Push & Premium Focus
- Maintain tidy, well‑stocked displays throughout the full‑price window.
- Push premium styles while demand is strong.
- Continue staff prompting and EOFY tie‑ins.
-
Week 8 | 06/07
Fresh Display, Scale Down
- Keep display fresh and ensure stock is well presented.
- Begin reducing display footprint as stock sells down.
-
Week 9 | 13/07
Refresh & Review Performance
- Refresh displays to keep them active.
- Review sales performance - identify fast vs slow movers.
-
Week 10 | 20/07
Markdown & Clear Out
- Remove main display; move remaining Fin Year Diary stock to clearance table.
- Apply stepped markdowns (examples):
- 20–31 July: 10–20% off
- 1–15 August: 30–50% off and/or bundle deals
- After 15 August: 50–70% off - Use clear markdown signage (available via the Store Printables tab).
-
Review & Record
Learn & Plan Ahead
- Review performance and adjust next year’s ordering strategy.
Welcome,
Weekly Action Calendar
A simple week-by-week guide to help you maximise participation, keep your display fresh, and to ensure success of your EOFY promotion.
-
Week 1 | 18/05
Build Your Display
- Set up main display using Newspower supplied display material.
- Add secondary touch points near stationery and business supplies.
- Brief staff on formats, price points, and customer types.
-
Week 2 | 25/05
Keep It Full, Fresh & Bundled
- Keep displays tidy, full, and rotated.
- Promote bundles (diary + pen, diary + sticky notes).
-
Week 3 | 01/06
EOFY Value & Smart Stock-Up
- Maintain full, tidy displays.
- Highlight value options for budget shoppers.
- Add EOFY‑themed supplied posters & build a larger display to include office items that could be tax-deductible: office machines & stationery, products for filing & storage, notepads, pens etc.
-
Week 4 | 08/06
Premium Picks & Bundles
- Highlight premium options for professionals and gift buyers.
- Continue bundles (diary + pen, diary + sticky notes).
-
Week 5 | 15/06
EOFY Integration & Refresh
- Integrate diaries into EOFY displays.
- Refresh stock presentation to keep the offer looking new.
- Staff prompt: “Do you need a diary for the new financial year.”
-
Week 6 | 22/06
Consolidate & Keep It Moving
- Consolidate stock to keep displays looking full.
- Rotate hero products to maintain visual interest.
- Reinforce bundles and value messaging.
-
Week 7 | 29/06
Full Price Push & Premium Focus
- Maintain tidy, well‑stocked displays throughout the full‑price window.
- Push premium styles while demand is strong.
- Continue staff prompting and EOFY tie‑ins.
-
Week 8 | 06/07
Fresh Display, Scale Down
- Keep display fresh and ensure stock is well presented.
- Begin reducing display footprint as stock sells down.
-
Week 9 | 13/07
Refresh & Review Performance
- Refresh displays to keep them active.
- Review sales performance - identify fast vs slow movers.
-
Week 10 | 20/07
Markdown & Clear Out
- Remove main display; move remaining Fin Year Diary stock to clearance table.
- Apply stepped markdowns (examples):
- 20–31 July: 10–20% off
- 1–15 August: 30–50% off and/or bundle deals
- After 15 August: 50–70% off - Use clear markdown signage (available via the Store Printables tab).
-
Review & Record
Learn & Plan Ahead
- Review performance and adjust next year’s ordering strategy.