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  • Financial Year Diaries

    Get organized for July 1st!

    The season for Financial Year Diaries has arrived. Stock up on planners and organizers, catering to both students and corporates. Provide both weekly and monthly formats to satisfy various customer needs.

    • Start promoting your diaries in May or June to capture early sales.

    • Print the in-store promotional material available here - we have 2 poster options, one with full colour background and one ink-saver version.

    • Build an attractive display showcasing various diary options

    • Offer discounts for bulk purchases or bundle diaries with other relevant product.

    Weekly Action Calendar

    A simple week-by-week guide to help you maximise participation, keep your display fresh, and to ensure success of your EOFY promotion.

    • 18 bookmark
      Week 1 | 18/05

      Build Your Display

      • Set up main display using Newspower supplied display material.
      • Add secondary touch points near stationery and business supplies.
      • Brief staff on formats, price points, and customer types.
    • 18 bookmark
      Week 2 | 25/05

      Keep It Full, Fresh & Bundled

      • Keep displays tidy, full, and rotated.
      • Promote bundles (diary + pen, diary + sticky notes).
    • 18 bookmark
      Week 3 | 01/06

      EOFY Value & Smart Stock-Up

      • Maintain full, tidy displays.
      • Highlight value options for budget shoppers.
      • Add EOFY‑themed supplied posters & build a larger display to include office items that could be tax-deductible: office machines & stationery, products for filing & storage, notepads, pens etc.
    • 18 bookmark
      Week 4 | 08/06

      Premium Picks & Bundles

      • Highlight premium options for professionals and gift buyers.
      • Continue bundles (diary + pen, diary + sticky notes).
    • 18 bookmark
      Week 5 | 15/06

      EOFY Integration & Refresh

      • Integrate diaries into EOFY displays.
      • Refresh stock presentation to keep the offer looking new.
      • Staff prompt: “Do you need a diary for the new financial year.”
    • 18 bookmark
      Week 6 | 22/06

      Consolidate & Keep It Moving

      • Consolidate stock to keep displays looking full.
      • Rotate hero products to maintain visual interest.
      • Reinforce bundles and value messaging.
    • 18 bookmark
      Week 7 | 29/06

      Full Price Push & Premium Focus

      • Maintain tidy, well‑stocked displays throughout the full‑price window.
      • Push premium styles while demand is strong.
      • Continue staff prompting and EOFY tie‑ins.
    • 18 bookmark
      Week 8 | 06/07

      Fresh Display, Scale Down

      • Keep display fresh and ensure stock is well presented.
      • Begin reducing display footprint as stock sells down.
    • 18 bookmark
      Week 9 | 13/07

      Refresh & Review Performance

      • Refresh displays to keep them active.
      • Review sales performance - identify fast vs slow movers.
    • 18 bookmark
      Week 10 | 20/07

      Markdown & Clear Out

      • Remove main display; move remaining Fin Year Diary stock to clearance table.
      • Apply stepped markdowns (examples):
        - 20–31 July: 10–20% off
        - 1–15 August: 30–50% off and/or bundle deals
        - After 15 August: 50–70% off
      • Use clear markdown signage (available via the Store Printables tab).
    • 18 bookmark
      Review & Record

      Learn & Plan Ahead

      • Review performance and adjust next year’s ordering strategy.