Mother's Day

Mother’s Day on Sunday 10th May 2026 is a powerful retail moment and a meaningful way to connect with your community while driving sales. Customers continue to choose newsagents as their destination for greeting cards, and this seasonal event brings increased foot traffic and strong opportunities for add-on purchases across gifts, wrap and stationery.

Create eye-catching in-store theatre using the resources supplied by Newspower. Posters and banners act as silent salespeople, while decorative flowers and feature colours help build simple, high-impact displays that stop customers and draw them into your Mother’s Day range.

Maximise results by merchandising beyond cards alone. Pair cards with gifts, novelty items, magazines and books in a dedicated hot spot, and complete the offer with wrapping paper, ribbons and gift bags. With strong displays and smart product grouping, your store becomes the destination for celebrating Mum in 2026 while boosting basket size and customer loyalty.

Weekly Action Calendar

A simple week-by-week guide to help you maximise participation, keep your display fresh, and to ensure success of your Mother's Day Promotion.

Week 1 | 13/04

Build Your Display
- Set up the primary Mother’s Day display zone using your supplied posters, banners, and flowers
- Choose a high‑traffic location (front of store, near counter, product table, or next to greeting cards).
- Display Product – all female gifting suggestions, cards, gift wrap, magazines, confectionery, plush, candles, stationery, and put bundles together to increase basket size.
- Educate staff on where Mother’s Day items are located and key upsell pairings (card + gift + wrap).
Week 2 | 20/04

Build Momentum & Refresh Stock
- Rotate in new products as deliveries arrive; keep the display looking new & fresh
- Add secondary displays near magazines, confectionery, or counters.
- Encourage staff to engage with customers “Have you organised Mum’s gift yet?”
- When a Mother’s Day gift is purchased suggest add‑ons: gift bag or wrap, ribbon, sticky tape.
Week 3 | 27/04

Drive Sale & Increase Visibility
- Refresh the main display with best sellers and fast movers.
- Add counter‑top impulse displays
- Promote gift‑wrap solutions: pre‑packed bundles, ribbons, tissue paper etc
- Encourage staff to ask every customer: “Do you need anything for Mother’s Day today?”
Week 4 | 04/05

Maximise Last-Minute Purchases
- Restock daily - empty shelves reduce sales dramatically in the final 72 hours.
- Move the display even closer to the counter for maximum impulse buying.
- If you have stock that you do not want to put back into stock, consider marking it down in the last few days leading up to Mother’s Day.

Welcome,

Mother's Day

CSV FILES

Download Digital Assets

Weekly Action Calendar

Build Your Display

Build Momentum & Refresh Stock

Drive Sale & Increase Visibility

Maximise Last-Minute Purchases